Figure 8 Smart mobile device market Q4 2006 and Q4 2007
For high-end PDAs and MIDs performing over 300MIPS, to be referred as museum owned
devices in the SMARTMUSEUM context, the market is shared between OSs
17
: Palm OS -
14.9% (declining), Windows Mobile - 49.2% (increasing), RIM Blackberry - 25.0%
(increasing), Symbian OS - 5.8% (increasing), Linux kernel based OSs - 0.7% (stable), others
- 4.4% (stable).
The iPhone (400MIPS application processor with dedicated video decoder) and RIM devices
were left out of focus of current project because of lack of required iPhone and Blackberry OS
expertise and missing RFID hardware support.
In terms of OS, Symbian OS powered 67% of all smartphones (incl. low end devices) sold
during the year, with Microsoft's Windows Mobile on 13% and RIM's Blackberry on 10%.
The highest computing performance among the Symbian based devices have Nokia N96 with
its ARM9 family CPU (ca 330MIPS), Samsung SGH-G810 OMAP2430 (ca 330MIPS).
Around 116 million smartphones were shipped in 2007, meaning market-share of about 67%
for Symbian and less than the 72% market-share it had in 2006. However, if we look at
Symbian’s share of the overall handset market, it grew from about 5.1% in 2006 to 6.7% in
2007. The better way to evaluate performance of Symbian and other OS vendors would be to
look at the market-share they have of the total handset market and not just the smartphone
segment. It is important to remember that smartphone segment is the fastest growing segment
in the handset market - just over 10% of total handsets shipped in 2007 were smartphones, but
by 2012 over 25% of total handset shipments will comprise of smartphones. This means that
OS vendors including Symbian can continue to earn strong profits even while losing
smartphone market-share, simply because in terms of handset units, 70% of smartphones
shipped in 2007 will be less than 40% of smartphones shipped in 2012. Therefore, OS
vendors will continue to profit as long as they keep achieving growth in terms of smartphone
shipments.
17 http://en.wikipedia.org/wiki/Pda
Grant Agreement Number: FP7-216923
Acronym: SMARTMUSEUM
Project title: Cultural Heritage Knowledge Exchange
Platform
-20-
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